I’m actually making a argument to throw out the data you harness, because you are sounding mechanical, like someone who, obviously, gathers data. Talk to your customers and potential customers. Advertising has to constantly fight to be effective, but conversations have been effective for millenniums.
- Hubspot blog http://blog.hubspot.com/blog/tabid/6307/bid/33295/The-Foolproof-Formula-for-Writing-a-Solid-Blog-Post-Template.aspx#ixzz1yNSOc0ty
I usually think a template is a bad idea because the results always seem so… templated… However, I acknowledge that writing every day is a LOT of work, something I can’t seem to do either. Is there a happy medium?
- Danny Sullivan in The Verge’s “Scamworld” Profiles “Internet Marketing” Schemes You Should Avoid.
I just got finished reading the latest post on The Salty Droid, responding to the ongoing clash between Jason Jones and Chris Brogan (Chris Brogan in Scamworld), but I didn’t want to quote that article. I was very impressed by The Verge’s article, which, ironically, I found after Chris Brogan pointed to it. I was hopeful that the Salty Droid and his mission would take root. But now I’m not so sure…
My problem isn’t with his original message: the fraud online is a problem, and calling them out is part of the solution. My worry is that he is casting his net too wide, seeming to suggest that this “A-team” is more entrenched and empowered than I first took him to mean. Of course, I haven’t done the research and the digging into it that he has, and maybe if you pay attention to the scammers it may seem like they are everywhere. I don’t pay attention to them, though.
Is it possible to cross over the line from alerting everyone to a problem to shouting “FIRE!” in a movie theater? I would agree with everyone who uses online mediums to call out legitimate scammers for what they do. I would not support a witch hunt.
The reason I quoted Danny is that I think he is very wise and has taken an excellent course of mediation. His article makes clear the scammers, and the business people. All business people are not scammers, though. Maybe it is a good idea, as Danny says, to switch terminology from “Internet Marketer” to something like “Digital Marketer”, to help clarify the distinction. But I don’t think that is doing enough. Meanwhile, a type of cynicism or even paranoia about what is ethical in business and what is not won’t respect a simple terminology change. And that’s what I fear The Salty Droid may slip into. His post today raises that fear.
What do you think?
- MarketingResilience.com post.
I’m part of a unique generation of marketers that is growing and developing at a time of immense change in marketing mediums. In a way, that’s a real privilege I’m thankful for, but it’s also a time of confusion and frustration. Being resilient with your marketing can help your business survive when the ground seems to shift out from under you.