One outcome of social business, which isn’t talked about much, is how it can enable better marketing — from creating content that matters and the creation of a cross- functional command center for real-time moitoring… to a collaborative analytics framework for consistent metrics. Another benefit: the creation of centers of excellence for management of communities and policies. Via Britopian
No doubt. We’ve seen before the difference between transparency and obfuscation in business. Nothing enhances transparency like social media. And, it seems more resistant to “hype” that plagues traditional journalism today…
