It seems almost inconceivable, but could Twitter have actually jumped the shark? The social service that has captured the attention of both the very private and the very public has apparently cut ties with third-party developers. A dangerous move. But not totally unexpected, as Twitter has a history of angering the community it helps connect, like it did when it acquired Tweetdeck and seemed to make it “official”, to the chagrin of similar services like Hootsuite. What do you think? Has Twitter finally made a move that will ultimately doom it?
GM’s announcement has obviously caused ripples, maybe more than it deserves. I like the different perspectives on the news on AdWeek.
One outcome of social business, which isn’t talked about much, is how it can enable better marketing — from creating content that matters and the creation of a cross- functional command center for real-time moitoring… to a collaborative analytics framework for consistent metrics. Another benefit: the creation of centers of excellence for management of communities and policies. Via Britopian
No doubt. We’ve seen before the difference between transparency and obfuscation in business. Nothing enhances transparency like social media. And, it seems more resistant to “hype” that plagues traditional journalism today…
